I cannot stress the importance of getting some good, professional ‘profile pictures’ done when you start your brand. They are important for two main reasons:
1. There will be a bio about you on the website which needs a photo of you to accompany it. A professional photo adds SO much more value and authenticity to your brand.
2. When you start reaching out to media to feature your brand, especially when you are pitching, or if they are interested in running a profile piece on YOU, the first thing media will ask is whether you have a profile photo to send over. Media will rarely run a feature if you do not have one.
Taken from http://www.samanthawillsfoundation.org
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